The Fredericton Direct Charge Coop performs price comparison with the two main food retailers' weekly flyers. I think these would be Sobeys and the Atlantic Superstore. They ensure that the Coop prices are lower than what the competitors have on their front-page flyer. This way you can feel confident shopping at the Coop knowing that you are getting the best price.
They also offer lower prices on many other products advertised in the competitions' flyers on a weekly basis.
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